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Pushwagnesizer
Bekk was given the task to conceptualize the theme for The European Design Festival and its award show, ED Awards, in June 2018. The concept for the Festival was “Making new connections” and the client wanted an experience that would engage the visitors. Bekk wanted to include technology and also elements of other areas that were showcased during the festival such as; digital, Illustration and motion.
Bekk was given the task to conceptualize the theme for The European Design Festival and its award show, ED Awards, in June 2018. The concept for the Festival was “Making new connections” and the client wanted an experience that would engage the visitors. Bekk wanted to include technology and also elements of other areas that were showcased during the festival such as; digital, Illustration and motion.
We were inspired by the location of the award show, Skur 13 in Oslo. Skur 13 used to be a paper factory, but also the outside is foliated with the late Norwegian artist Pushwagners colorful artwork. Sadly Pushwagner died in spring 2019 which made it even more clear that we had to pay tribute through design and technology to such an inspirational modern artist of our time. Mixing technology with something physical was crucial.
The project was a great success and people gathered around the installation to take part in Pushwagners colorful and surreal world. A total of 698 drawings were made. That is one drawing every 30th second!
Awards:
Gulltaggen - Tech and design Gold
ADC - Experimental design Bronze
ADC - Tech and digital nomination
ADC - Misc digital nomination
ED Awards - Spatial nomination
Gullblyanten - Event silver
Gullblyanten - Craft design bronze