The good and the evil, side by side. This year's concept for the awards plays upon «internet we want». The internet is dualistic and a mosaic. That the internet can be a force for good but also for evil. That the Internet creates and the internet destroys. The goal with the identity and production was to visualize both the positive and the negative, implying that they are often two sides of the same coin.

The award show opener would kick off the whole show and set the mood for the rest of the night. This opener takes us on a kinetic typographical journey through the internet, using internet terms that describes the good and bad sides of it. Motion by Babusjka and sound design by Sagveien Resort.

Jeff Zemetis, Direct of Creative Content for The Webby Awards had the following to say about the work: “This campaign was amazing! I can’t tell you how many people spoke about the opener and how they loved it. How the invites, social, and overall identity for the material was well suited for the message.”

Awards and recognition:
Muse Awards: Platinum in Motion Graphic
Muse Awards: Gold in show opener video
The One Show: Shortlisted in typography in motion
Mindsparkle: Featured work
Visuelt: Nomination in motion design
Sandu Publishing: Best type in Motion