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Sustainable website for Anorak
Anorak approached NoA Ignite with a request for a website that would highlight their great work and the essence of their creativity and personality. As Anorak is one of Norway’s leading advertising agencies, we decided to focus on their award-winning creativity and copywriting skills. The result is a more sustainable and fun online presence that showcases Anorak’s best work.
Anorak approached NoA Ignite with a request for a website that would highlight their great work and the essence of their creativity and personality. As Anorak is one of Norway’s leading advertising agencies, we decided to focus on their award-winning creativity and copywriting skills. The result is a more sustainable and fun online presence that showcases Anorak’s best work.
We cut the website’s climate impact in more than half (53%) by using green hosting, mindful use of code and system fonts available across platforms. The use of images is kept to a minimum and videos are hosted off-site, only to load when necessary.
Thanks to the resolution of modern screens we went back to using a serif (Times New Roman) for body text. It is more legible than sans-serifs and as a system font it doesn’t use additional resources. To contrast our use of Times New Roman we applied the timeless and beloved Helvetica for menus, titles and headings. All text was made sure to live up to the WCAG triple-A contrast ratio for maximum legibility.
Check out their website and remember to press A!🕹
Credits design team:
Hans Christian Øren - Supervisor
Gabriel Uggla - Design lead
Mike Patterson - Front-end
Credits client team:
Creative - Eirik Johansen - Anorak
Creative - Sollin Sæle - Anorak
Creative - Sebastian Pandonis, Creative - Anorak